Viola Outdoor, a division of Viola Communications and the leading provider of out-of-home cross-platform media solutions in Abu Dhabi, is utilizing space on its digital media assets, from bridge-banners and taxi-tops to the brand new digital totems and digital hoardings introduced across the city this week, to provide a city-wide platform of celebration for the United Arab Emirates as it marks its 52nd National Day on December 2nd.

At Viola, we are committed to our efforts to continue contributing to the UAE’s economic growth, enabling the process of digital transformation and helping to achieve sustainable goals. The company has grown and matured alongside the outstanding evolution of the UAE capital, and in that time, we have always been advocates for the development of the region’s expanding marketing and communications sector, staying ahead of the curve by harnessing the creative impulses embedded in our DNA.

Marketers now demand data as a standard to understand ever-evolving consumer habits and movement patterns

The marcomms landscape in the Middle East is really dynamic right now, and it seems that every day there are opportunities arising for those who possess both the foresight to spot them and the courage to seize them.

Viola Outdoor, a division of Viola Communications, the Abu Dhabi-based media communications specialists, has announced the launch of an innovative leap in the DOOH media arena in a joint venture with Firefly, mobile marketing media solution provider.

Viola Communications’ OOH division announces membership of World Out of Home Organization, enhancing global presence among professional organizations

At Viola, we have seen a dynamic shift in client thinking brought about by new technology in OOH, in a move away from location buying towards audience-based buying. With improved technology, we can develop marketing strategies that use more precise data to influence audiences at several points in their consumer journey. For example, digitally enabled OOH media uses accurate mobile data to recognise how audiences view the content, giving each location more precise parameters to increase targeting accuracy.

There are hundreds of steps that go into the planning and buying of any given outdoor campaign, and to a certain extent those steps have historically been rather inefficient, for example in the way parties share information. However, OOH is currently undergoing a radical evolution, underpinned by the digital transformation taking place throughout the industry, which will dramatically change the way we look at, and benefit from, the process

Ammar Sharaf, CEO of Viola Communications, the MENA-based marketing and communications solutions provider, has appointed Henrietta Shakespeare as executive growth director of its OOH division.

The digitalisation of our industry is now an accepted reality. However, calling it ‘transformational’ does an injustice to the processes that have been completely revolutionised to get us to this point. Technological advances are taking place at an incredible rate and amazing innovations are making a huge difference to how we, as the marketing interface between companies and their clients, can exploit this new technology to have a far-reaching effect. Let’s face it, we would be guilty of sleeping on the job if we failed to recognise, or at least investigate, the tremendous opportunities that digitalisation can bring to the table.

As Viola Outdoor upgrades its static properties to state-of-the-art digital, CEO Ammar Sharaf explains what DOOH means for his clients, the public and the UAE’s capital.

Viola Communications, one of the largest communications companies in Abu Dhabi, is introducing a digital out-of-home (DOOH) advertising platform offering a new and dynamic option for companies wanting to roll out marketing campaigns in the UAE capital. The transformation will be happening through phases and completed within the next two years, however, selected locations will be activated and ready to advertise by Q3 2022.