About us
About us

Solutions Beyond Boundaries

Viola Outdoor has been instrumental in transforming the advertising landscape of the UAE through a range of high-tech digital innovations, smart re-development and strategic partnerships. VOOH is a leading player in the OOH sector, known for its portfolio of high-impact, innovative, and strategic advertising solutions.

Our mission is to connect brands with consumers in meaningful and memorable ways through our extensive network of full-funnel outdoor media assets.

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The Link
The Link
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The Digital Link
Al Reem Hoarding
Al Reem Hoarding
Lampposts
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The Pointe
The Pointe
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Digital Totems
The Skyline
The Skyline
The Marina Wall
The Marina Wall
News & Insights
Feb, 06, 2025
Viola Outdoor
appoints new Director of Operations

Viola Outdoor has announced the promotion of Mohammad Alsheikh as Director of Operations.

Jan, 30, 2025
Viola Outdoor and BackLite Media Collaborate on Programmatic DOOH Campaigns

The powerful collaboration between BackLite Media and Viola Outdoor has already achieved unparalleled results. We proudly showcase the latest success in our programmatic DOOH offering with the Etihad Airways campaign, running seamlessly across BackLite Media and Viola Outdoor assets in Dubai and Abu Dhabi.

Jan, 14, 2025
Viola Outdoor appoints Manel Khalfaoui as Head of Sales

Viola Outdoor has named Manel Khalfaoui as its new Head of Sales for the Outdoor Department. Khalfaoui brings more than 15 years of experience in media and advertising sales to the role. In her previous role, Khalfaoui served as Sales Director at a global OOH company with operations based in the region.

Nov, 15, 2024
OOH Industry Snapshot: Breaking through visual clutter

"Pairing with digital platforms amplifies exposure and drives higher ROI. Within the Multiply Group’s media vertical, our strength lies in offering diverse solutions that meet clients’ needs," says, Viola Outdoors, Ahmed Emam.

Oct, 06, 2024
Viola Outdoor Launches Cutting-Edge 3D Enabled DOOH Canvas in Prestigious Abu Dhabi District

Viola Outdoor, part of Multiply Group’s Viola Communications LLC, the Abu Dhabi-based media communications solutions leader, has introduced its latest Digital Out-of-Home solution: a premium 3D enabled DOOH canvas. Known as the D.Highlight, the platform is strategically located in, Al Bateen, which is proudly proclaimed as one of the city’s most prestigious districts conveniently situated close to the capital’s most well-known landmarks, including the famous Corniche and Emirates Palace.

Sep, 10, 2024
Building Brand Fame in a Dynamic Market

In the cluttered advertising landscape that surrounds nearly every aspect of our lives, Out-of-Home (OOH) advertising stands out as a powerful tool to achieve brand fame. For competitive sectors, such as the beauty, luxury and automotive categories, OOH provides an agile yet commanding presence that is difficult to overlook, ensuring that messages reach their target audiences with impact.

Jul, 23, 2024
OOH FOR BOTTOM OF THE FUNNEL (BOFU)

At the bottom of the funnel, OOH can drive conversion, brand loyalty and advocacy, fostering long-term relationships with consumers. By maintaining a consistent presence in the physical world, OOH keeps brands top of mind, ensuring they remain relevant and desirable over time.

Jul, 18, 2024
Out-of-Home Advertising: The Only Non-Carrier Medium in a Cookie-less World

With a rapidly evolving advertising landscape, privacy concerns and data restrictions are reshaping strategies. Amid this shift, one medium stands out with a unique selling proposition that is often underestimated: Out-of-Home advertising. OOH does not rely on content consumption or trackers, making it the perfect cookie-less advertising experience. OOH is the only non-carrier medium, a platform independent of audience preferences for content. With unmatched targeting at scale, a non-intrusive approach and seamless integration into daily life, OOH is the safest and most reliable choice for brand building.

Jul, 11, 2024
OOH FOR MIDDLE OF THE FUNNEL (MOFU)

A bridge between awareness and conversion, out of home advertising drives traffic to physical and digital touchpoints, whether prompting consumers to visit a store, attend an event, or engage with social media, OOH acts as a catalyst for action. Its ability to reach consumers in the moments that matter most—when they're on the go, in transit, or out exploring—makes it an invaluable tool for driving footfall and conversions.

Jun, 25, 2024
OOH FOR TOP OF THE FUNNEL (TOFU)

OOH is known for being particularly effective at delivering top-of-funnel (TOFU) because of its broad reach, contextually relevant targeting at scale, delivery of high frequency and ability to cut through and capture attention in high-traffic areas

Jun, 10, 2024
World Out of Home Congress 2024: A Focus on Data, Innovation and Sustainability

The World Out of Home Organization (WOO) held its annual Global Congress in Hong Kong from June 5th to 7th, 2024, with this year’s event highlighting the recent significant growth and innovation in the Out of Home (OOH) advertising sector worldwide

May, 19, 2024
OOH - A FULL FUNNEL SOLUTION IN THE UAE

In the buzzing metropolitan cities of the United Arab Emirates, where innovation and tradition intersect, OOH has evolved into the boldest of platforms for brand visibility and engagement. In a country where most places tell a story of luxury and innovation, OOH goes beyond traditional advertising methods to capture the imagination and create lasting brand experiences.

May, 06, 2024
OOH AND ITS ROLE IN THE MARKETING FUNNEL

In today's digitally dominated marketing landscape, where every click and scroll can be meticulously tracked and analyzed, it's easy to overlook the tangible power of out-of-home (OOH) advertising. But, amidst the sea of digital noise, OOH cuts through, guiding consumers along their journey from brand awareness to conversion. Its role in the marketing plan is more crucial than ever, offering unique opportunities to engage audiences wherever they are.

Apr, 22, 2024
Viola Outdoor expands its reach to Dubai through the first pan-Emirate network in the region

Viola Outdoor, part of Viola Communications, the leading OOH media owner with its decades long exclusivity across the UAE Capital, has announced the first pan-Emirate bridge banner network with the award of a contract from the Dubai Road and Transport Authority (RTA).

Mar, 06, 2024
MULTIPLY GROUP’S VIOLA COMMUNICATIONS INKS 10-YEAR PARTNERSHIP WITH ADNOC

Viola Communications, a leading marcomms solutions provider in the MENA region, has entered into a 10-year strategic partnership with ADNOC to utilize outdoor media leasing spaces for advertising in the capital and enhance ADNOC's brand visibility in Al Dhanna city.

Feb, 26, 2024
Viola Outdoor launches iconic digital rooftop media platform in Abu Dhabi

Viola Outdoor, the UAE’s largest out-of-home cross-platform network and a division of Abu Dhabi-based media communication leaders Viola Communications, has launched the capital’s latest digital OOH innovation, D.Toplight, in a prime location at the capital’s central downtown hub

Dec, 01, 2023
Viola Outdoor’s Progressive Digital Transformation Launches on National Day 2023 to Honour the UAE’s 52nd Union Day

Viola Outdoor, a division of Viola Communications and the leading provider of out-of-home cross-platform media solutions in Abu Dhabi, is utilizing space on its digital media assets, from bridge-banners and taxi-tops to the brand new digital totems and digital hoardings introduced across the city this week, to provide a city-wide platform of celebration for the United Arab Emirates as it marks its 52nd National Day on December 2nd.

Nov, 20, 2023
Viola “With You”: Advancing an Open and Supportive Corporate Culture

At Viola, we are committed to our efforts to continue contributing to the UAE’s economic growth, enabling the process of digital transformation and helping to achieve sustainable goals. The company has grown and matured alongside the outstanding evolution of the UAE capital, and in that time, we have always been advocates for the development of the region’s expanding marketing and communications sector, staying ahead of the curve by harnessing the creative impulses embedded in our DNA.

Jun, 07, 2023
Viola Outdoor Launches Taxi-top Digital Media Screens

Viola Outdoor, a division of Viola Communications, the Abu Dhabi-based media communications specialists, has announced the launch of an innovative leap in the DOOH media arena in a joint venture with Firefly, mobile marketing media solution provider.

Feb, 15, 2023
VIOLA OUTDOOR JOINS WOO

Viola Communications’ OOH division announces membership of World Out of Home Organization, enhancing global presence among professional organizations

Sep, 09, 2022
Viola Outdoor Appoints Henrietta Shakespeare as Executive Growth & Operations Director

Ammar Sharaf, CEO of Viola Communications, the MENA-based marketing and communications solutions provider, has appointed Henrietta Shakespeare as executive growth director of its OOH division.

Mar, 16, 2022
Viola Communications to launch new digital out-of-home media In Abu Dhabi

Viola Communications, one of the largest communications companies in Abu Dhabi, is introducing a digital out-of-home (DOOH) advertising platform offering a new and dynamic option for companies wanting to roll out marketing campaigns in the UAE capital. The transformation will be happening through phases and completed within the next two years, however, selected locations will be activated and ready to advertise by Q3 2022.

Sustainability

At Viola, we focus our efforts on having a positive impact within all the communities and environments we work in. As key operators in urban infrastructure, we acknowledge our responsibility to help protect the environment and minimize pollution wherever possible and pledge to be more sustainable across all our activities, not only for the future of our business, but for the future of the planet.

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