Outdoor advertising & your media mix

Outdoor advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match.

OOH has the ability to target specific geographic locations and gives advertisers a big, bold canvas to showcase their campaigns, and provide a platform that can deliver huge brand stature.

In an age of ever-increasing media fragmentation, OOH is more relevant and more powerful than ever. It reaches people no matter how they consume their media, making them stop, notice, and buy. No other advertising format is more ever-present, or more creatively versatile.

OOH goes where most other media can’t go, driving awareness, engagement, and transactions with brands.

Our OOH media formats surround and immerse hard-to-reach consumers away from their homes, where they spend 70% of their waking hours.

Outdoor advertising's value proposition

OOH advertising reaches people on the go. People often spend less time at home, and as a result are less exposed to the
traditional media of TV, radio, newspapers and magazines. By using Viola outdoor media, you will be able to:

Build Brands

OOH advertising is ideal for generating instant awareness around the city, and elevating the perception and credibility of a brand. This medium’s strong carry-over effects ensure that brand awareness levels strengthen over time.

Demand Attention

Through its sheer size, OOH advertising demands attention and creates a sure impact in various Abu Dhabi locations. As a stand-alone format it doesn’t compete with a multitude of other advertisements, unlike other advertising channels.

Reach the masses

As other media become more fragmented, OOH offers an opportunity to target the large public in the city.

Target Niche Audiences

Our selected location and distribution schemes allow you to pinpoint a specific demographic audience.

Achieve Sustained Awareness

Our outdoor media provides a continuous presence 24/7 and reaches audiences that other media may find hard to compete with. As a result, an effective outdoor campaign can achieve sustained levels of awareness over other advertising channels.

Create a multiplier effect

OOH improves your ROI when combined with other media. Viola outdoor will support your brand messages closer to point-of-purchase venues and will cost-effectively reach consumers between bursts of other media activity.

Show the way

Viola outdoor advertising interacts with consumers on their path to purchase, driving sales.

OOH Connects
  • OOH stimulates online activity better than any other offline medium
  • OOH builds brand affinity at levels equal to TV
  • OOH not only reaches mass audiences, but it also allows for targeting specific communities, ethnic groups, income levels, etc.
  • OOH overcomes medium fragmentation by always being visible since it can't be delayed, skipped or turned off
  • OOH creates touch points during the day trip of the target audience
  • OOH influences active people when they are more likely to use mobile, boosting viral sharing
OOH Activates
  • OOH heightens ad awareness and grabs the consumer’s attention
  • OOH prompts people at critical moments during the day when they are actively purchasing products
  • OOH works with mobile as well as social media to make transactions possible in any place and any time on the customer journey
  • OOH influences consumers on the path to purchase more than any other advertising medium
  • OOH works with mobile to make transactions

New to outdoor?

There’s a very good reason why big brands advertise on Outdoor advertising formats – they know it works. And it can work for you!

OOH Is Everywhere Your Consumers Are

OOH combines physical presence, prime locations, and immediacy, in the least cluttered advertising environment available. OOH reaches consumers closest to the point of purchase and delivers the right message to the right consumer at the right time and place.

When OOH is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online and in-store. Whatever the aim of your campaign, or whatever budget you have, together we can find an effective solution that suits you.

OOH Advertising's Unique Perks

Wide reach - Most visible and dominant media
Works for you 24/7 and can’t be turned off
Delivers a big, bold & colorful message up close
Great value and accessible for all budgets
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