100$ billion

will be spent on Abu Dhabi’s ambitious growth plan by 2030

Abu Dhabi Has More Retail Space

under development than any other country in GCC

39% Of UAE'S Total Population

lives in Abu Dhabi

2.45 Million & Growing

total population in Abu Dhabi

Abu Dhabi Attractions

ABUDHABI BOASTS RICH AND MULTICULTURAL COMMUNITY

The Etihad Airways Abu Dhabi Grand Prix

THE MOST EXCITING RACE ON THE FORMULA 1 CIRCUIT

World Class Art

SAADIYAT CULTURAL DISTRICT WILL BE THE HOME OF ZAYED NATURAL MUSUEM, LOURVE ABU DHABI AND GUGGENHEIM ABU DHABI.

327 Events With More Than 1.6 Million Visitors

Qasr Al Hosn Festival

The Qasr Al Hosn Festival is an annual event held on the grounds of Qasr Al Hosn to celebrate centuries of Emirati culture and tradition

facts about abu dhabi

Let Abu Dhabi work for your brand
As the capital of the United Arab Emirates, Abu Dhabi enjoys a thriving economy and noteworthy touristic attractions. With the population nearing 2.5 million, and an annual population growth rate of over 7%, the city is primed for growing and developing businesses.
87%
of the nation's total land area
58%
Abu Dhabi contribution to the UAE’s GDP
450
Governmental & Private Schools
77%
of expatriates work in the private sector
335
Governmental & Private Clinics

Out-of-Home media rivals TV
as most trusted ad medium

Out-of-Home media study underscores
the value of outdoor advertising; outdoor advertising

A new research study by Future Foundation on behalf of FEPE International, a global organization representing the world’s major out-of-home (OOH) media owners and leading OOH agency specialists and suppliers, has found that consumers rate out-of-home advertising as the next most trustworthy medium compared with broadcast television (24% against 28%). Traditional print media comes next on 22% with online being ranked as the least trustworthy with just 3% of consumers.

The research was carried out by Future Foundation in summer 2014 and included a 20-minute online questionnaire sampling 1000 consumers aged 18-64 living and working in the largest cities in the UK, Germany, Spain, Turkey, Brazil and South Africa. This is believed to be the biggest international study into out-of-home advertising perceptions undertaken to date.

92%
of people who stated that they have seen an outdoor advertisement in the last 30 min. before shopping
75%
visited a store or restaurant they saw advertised
69%
adults who have driven or ridden in a private vehicle recall seeing a roadside signboard advertisement in the past month and 60% recall seeing one in the past week
84%
report looking at an outdoor ad each or most of the time they pass one
26%
noted a phone number or website address
71%
of people often look at the messages on roadside signboards
72%
of signboard viewers frequently or sometimes shop on their way home from work
68%
frequently or sometimes make their shopping decisions while in the car
44%
of people agree that well designed poster sites improve the urban landscape
38%
make the decision to stop at the store while on their way home
insights