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Our team will help you get your campaign started

We begin by finding out who your intended audience is, along with the timeframe and budget of your campaign, as well as your intended reach.

By performing this initial assessment, we will be able to deliver a tailored solution perfectly matching the needs of your campaign.

Once we have gathered the above information, we will put together a detailed proposal that addresses your objectives and provides the best possible Outdoor media solution, using our products.

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Golden rules of outdoor advertising

Simple

SIMPLICITY is your best ally. A clear and concise message has greater effect.
Target 5 words maximum.

Branded

Ensure your brand is clearly visible.

Visible

Legibility is essential. Use highly contrasting colours and a clean font. Ensure there is enough space between the letters and words. After all, outdoor advertising is a visual medium.

Appealing

To ATTRACT ATTENTION and maximize retention of your message, play with words and use a catchy title. If you provoke a positive EMOTION, you’re on the right track.

Eye-Catching

BEAUTIFUL campaigns get noticed most. The competition is fierce. Hire a professional graphic artist.

Complete

The ad must be able to stand on its own; it must contain your entire message.

Strategic

Attractive design and optimal media placement will increase the chances of attaining your objectives. Do not hesitate to discuss STRATEGY and GEOTARGETING with one of our specialists.

Integral part of a campaign

Multiple versions of your message increase the value of your campaign and will improve your brand perception. It is important that the various visuals are based around the same theme to maximize understanding and message retention.

Worth to know

Color and contrast, as well as font, character style and size are all important factors that significantly influence the legibility of your ad. Here are some hints to help you make the right choices.

Did you know that a combination of upper and lower case is much easier to read than caps only?

Characters

Clean, simple character fonts are highly recommended. Highly ornamented fonts, and those with excessive contrast between wide and narrow elements are less legible. In addition, sans-serif fonts are more legible than serif fonts, which have a tendency to overlap when spacing is tight.

Minimum recommended size:
Titles: 30 cm
Text: 15 cm

Spacing

Proper spacing between letters improves legibility. When seen from a distance, letters will tend to merge together when spacing is too narrow.

Legibility

Given that a poster title must be legible from 122 m (400 ft.) away, character style selection is very important. From a distance, the eye has a tendency to see characters that are too bold as blotches and has trouble distinguishing ones that are too thin – if it can at all. Consequently, the legibility of a poster depends upon a combination of several factors, including choice of characters.

Colors

Combinations of carefully selected contrasting colors can improve the legibility of text on a poster. This contrast results from the relative intensity or brightness of two colors: blue and yellow, red and green, white with a dark color, or black with a light color.

In short, tone-on-tone combinations can hamper legibility, and certain contrasting colors can be very disturbing to the eye. As a result, colors should never be confirmed until after testing to verify that they produce the desired effect.

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